SimplyBrand

Presentation

In business, truly understanding who your customers are and what they need makes it SO much easier to express why your products or services are the best fit for them. This concept is especially true in digital advertising. If you don’t have your targeting laser-focused, you’re going to bleed money by advertising to people who just don’t care. It won’t matter how witty your ad copy is, how gorgeous your video is, how awesome your images are, or how perfect your landing page is. You need to get it right and by so doing you need the right fit in today’s competitive environment. When you are aware of what time your audience is most likely to read tweets and Facebook posts, you would design your social media marketing around that.

If you knew their problems and issues, you would give them solutions. This would make you an authority. Late last year I decided to buy clothing online, I surfed the net and checked on different known websites for a good choice of clothing. The aftermath was that when I opened my social pages I started seeing different Ads of clothing from different sites that I have not heard of displaying what I liked, exact clothing types that I was looking at when I browsed different clothing websites online.

ALL YOU NEEDS TO KNOW ABOUT THESE PROJECT

About SimplyBrand

The simplyBrand platform for authenticating existing supply chains using the ever-growing blockchain technology. By integrating crypto tags and combinations using mobile applications with blockchain technology. This makes brands, consumers and retailers different, giving them the ability to fight against counterfeit products. SimplyBrand is a Blockchain-based distributed authorization service for detecting counterfeit and infringing intellectual property rights created by the Ethereum platform. Blockchain technology has been implemented using open source licenses. This project has its own token, which is the only payment method within its framework.

Project Concept

Renowned brands will request protection service from the simplyBrand platform then in return SimplyBrand will receive service fees and product gratuities. These free products then used on the ecosystem as gifts to the reporters. This business concept is quite simple and quite realistic. We will learn SBA token concept in details in the following paragraph:

Crowdsource participants (or users) are required to stake their SBA tokens (or have a certain number of SBAs in the platform wallet) before they can report fake e-commerce products.
If users could send a valid report, users then rewarded with SBA. Conversely, if users abuse the system, the SBA token in their wallet are burned.
These reports are used to train artificial intelligence.
The trademark owner company will request protection on the platform and provide service fees to simplyBrand. Besides that, they also give their product as gifts to the marketplace.
Users can then use SBA tokens to buy branded products in the marketplace or sell their SBA tokens on the exchange.

Therefore, with the mutually beneficial collaboration and the rise of token demand because of staking, buying products in the marketplace, and using brand protection services, the economic activity will automatically be created due to the SBA tokens on the platform. This dynamic is called tokenomics.

Brands will apply the simply Brand to request brand security services. Individual Layer will straightly report counterfeit or bogus products or work with the AI to authenticate the legitimacy of E-commerce items. the individual layer would consist of crowd source contributors and third-person service sources who do the enforcement work. The Simply-Brand will combine human ingenuity, AI and block-chain tech which will be applied to develop an immutable “blacklist” of fake product. The SBA (Simply-Brand) tokens within the block tech will incentivize the human layer to use the simply Brand platform.

Identification
E-commerce ecosystems will be scanned continually for product information to generate an ever-expanding record with millions of item profiles.

Verification
The information will be analyzed using semantic analysis, Natural Language Processing, AI, picture recognition tech and Human layer to confirm whether a given item is real or counterfeit.

Enforcement
After an item is determined to be a bogus, Third person will be capable to access the product detail, eliminate offending item pages and report the position of their work to the platform and claim their prizes.

SBA (Simply-Brand )Token
The human layer will obtain SBA tokens as gifts and can either utilize them to buy brand privileged products on simply Brand or sell them on trading exchange. Brands can purchase tokens from asset exchange, and buy brand security services on the simply Brand platform.

Impact Calculator
The ecosystem of simply-Brand helps brands to gauge the possible loss of income on the online market. The ecosystem will work to offer clearness within e-commerce to let brands additional their understanding of the amount of counterfeiting and how to stop the issue.

C or CounRDterfeit Risk Detector
With the SRD, anybody can effortlessly submit an item URL and the Simply-Brand ecosystem will calculate the threat of it being counterfeit via a percentage rate.

Collaborate with fun and ease

Any person can turn out to be an anti-counterfeiting professional through the simply Brand D application by allowing you to participate in your preferred brand, earn SBA tokens and exclusive items. It is simple to sign up and begin your anti-counterfeiting voyage while earning tokens. Each and every brand will offer special services or products as prizes which can be exchanged for tokens in the D Application.

Token
The simplyBrand token (SBA) is a token launched on the ethereum platform. This token uses the ERC-20 standard with a total supply of 1,000,000,000 SBA with the following allocation:

54% reserves
16% token sale
10% team
10% early investors
5% bounty campaign
5% advisors
The token available for sale is only 16% of the total supply. This situation is because the company wants to use ICO as a way to get liquidities and communities, not just for product development (because this project already has MVPs). Then, 54% of the total supply allocated as reserves. The companies that need simplyBrand services can later buy this reserve tokens when the platform is ready. Investors don’t have to worry about the dilution since only a total of 20,000,000 SBA tokens then used for bounty campaigns.

Marketing Strategy
To market its products and to acquire its users, simplyBrand holds ICOs, bounty campaigns, and active in various conferences. These are general strategies that are effective enough for blockchain technology-based startups. One of the interesting things about the company marketing strategy is about the partnership with COBINHOOD, which is a small but popular cryptocurrency exchange. With this partnership, the token holder will get the instant access to the decent market volume.

Token Information
Symbol : SBA
Token Type : ERC20
Token Price : $0.05
Softcap : $2 million
Hardcap : $20 million

Team Members

For more details about Simply-Brand

• Website: https://simplybrand.io/en/
• Whitepaper: https://simplybrand.io/docs/simplyBrand_Whitepaper_EN_V3.02_20181108.pdf
• Telegram: https://t.me/simplybrand
• Twitter: https://twitter.com/simplyBrand_io
• Facebook: https://www.facebook.com/simplybrand
• Medium: https://medium.com/simplybrand

Author

Author: walesodiya
Medium: https://medium.com/@walesodiya
Email: walesodiya@gmail.com
LinkedIn: https://www.linkedin.com/in/wale-sodiya-4595a1164
BITCOINTALK PROFILE: https://bitcointalk.org/index.php?action=profile;u=2160355
Eth Address: 0xd5138067078B32BA7800b399bC77C49deaA3f2f5