Simply-Brand Project

Presentation

As the most popular and wildly used, centralized cryptocurrency exchanges have gathered a significant amount of influence over the years. The centralized exchanges control the power to make or break blockchain projects, and usually, they are the only businesses that remain lucrative regardless of the level of volatility and instability that the cryptocurrency markets experiences.
The massive wealth and influence that centralized exchanges posses have led to serious unethical acts of market manipulation and exploitation that emphasize exactly the reasons why decentralized exchanges are needed now more than ever.
A shocking information was brought to light by crypto Trader named Silvain Ribes, where he believes that far above $3 billion of all crypto assets’ volume are fabricated and unreal and that OKex, which is the number one exchange rated by volume is the main offender with up to 93% of its volume being fake.
In addition, another trader points out the disturbing fact that the NASDAQ stock exchange only charges below $200,000 for listing mega companies, while a lot of centralized crypto exchanges are trying to charge more than $500,000 in listing fees.
Cryptocurrency influencers and many other people all over the internet are beginning to share different bad stories about how centralized exchanges operates in the same corrupt manner as any regular centralized organizations that posses too much power and influence if they are left unchecked.
ALL YOU NEEDS TO KNOW ABOUT THESE PROJECT

About SimplyBrand
The simplyBrand platform for authenticating existing supply chains using the ever-growing blockchain technology. By integrating crypto tags and combinations using mobile applications with blockchain technology. This makes brands, consumers and retailers different, giving them the ability to fight against counterfeit products. SimplyBrand is a Blockchain-based distributed authorization service for detecting counterfeit and infringing intellectual property rights created by the Ethereum platform. Blockchain technology has been implemented using open source licenses. This project has its own token, which is the only payment method within its framework.
Project Concept
Renowned brands will request protection service from the simplyBrand platform then in return SimplyBrand will receive service fees and product gratuities. These free products then used on the ecosystem as gifts to the reporters. This business concept is quite simple and quite realistic. We will learn SBA token concept in details in the following paragraph:
Crowdsource participants (or users) are required to stake their SBA tokens (or have a certain number of SBAs in the platform wallet) before they can report fake e-commerce products.
If users could send a valid report, users then rewarded with SBA. Conversely, if users abuse the system, the SBA token in their wallet are burned.
These reports are used to train artificial intelligence.
The trademark owner company will request protection on the platform and provide service fees to simplyBrand. Besides that, they also give their product as gifts to the marketplace.
Users can then use SBA tokens to buy branded products in the marketplace or sell their SBA tokens on the exchange.

Therefore, with the mutually beneficial collaboration and the rise of token demand because of staking, buying products in the marketplace, and using brand protection services, the economic activity will automatically be created due to the SBA tokens on the platform. This dynamic is called tokenomics.
Brands will apply the simply Brand to request brand security services. Individual Layer will straightly report counterfeit or bogus products or work with the AI to authenticate the legitimacy of E-commerce items. the individual layer would consist of crowd source contributors and third-person service sources who do the enforcement work. The Simply-Brand will combine human ingenuity, AI and block-chain tech which will be applied to develop an immutable “blacklist” of fake product. The SBA (Simply-Brand) tokens within the block tech will incentivize the human layer to use the simply Brand platform.
Identification
E-commerce ecosystems will be scanned continually for product information to generate an ever-expanding record with millions of item profiles.
Verification
The information will be analyzed using semantic analysis, Natural Language Processing, AI, picture recognition tech and Human layer to confirm whether a given item is real or counterfeit.
Enforcement
After an item is determined to be a bogus, Third person will be capable to access the product detail, eliminate offending item pages and report the position of their work to the platform and claim their prizes.
SBA (Simply-Brand )Token
The human layer will obtain SBA tokens as gifts and can either utilize them to buy brand privileged products on simply Brand or sell them on trading exchange. Brands can purchase tokens from asset exchange, and buy brand security services on the simply Brand platform.
Impact Calculator
The ecosystem of simply-Brand helps brands to gauge the possible loss of income on the online market. The ecosystem will work to offer clearness within e-commerce to let brands additional their understanding of the amount of counterfeiting and how to stop the issue.
C or CounRDterfeit Risk Detector
With the SRD, anybody can effortlessly submit an item URL and the Simply-Brand ecosystem will calculate the threat of it being counterfeit via a percentage rate.
Collaborate with fun and ease
Any person can turn out to be an anti-counterfeiting professional through the simply Brand D application by allowing you to participate in your preferred brand, earn SBA tokens and exclusive items. It is simple to sign up and begin your anti-counterfeiting voyage while earning tokens. Each and every brand will offer special services or products as prizes which can be exchanged for tokens in the D Application.
Token
The simplyBrand token (SBA) is a token launched on the ethereum platform. This token uses the ERC-20 standard with a total supply of 1,000,000,000 SBA with the following allocation:
54% reserves
16% token sale
10% team
10% early investors
5% bounty campaign
5% advisors
The token available for sale is only 16% of the total supply. This situation is because the company wants to use ICO as a way to get liquidities and communities, not just for product development (because this project already has MVPs). Then, 54% of the total supply allocated as reserves. The companies that need simplyBrand services can later buy this reserve tokens when the platform is ready. Investors don’t have to worry about the dilution since only a total of 20,000,000 SBA tokens then used for bounty campaigns.
Marketing Strategy
To market its products and to acquire its users, simplyBrand holds ICOs, bounty campaigns, and active in various conferences. These are general strategies that are effective enough for blockchain technology-based startups. One of the interesting things about the company marketing strategy is about the partnership with COBINHOOD, which is a small but popular cryptocurrency exchange. With this partnership, the token holder will get the instant access to the decent market volume.
Token Information
Symbol : SBA
Token Type : ERC20
Token Price : $0.05
Softcap : $2 million
Hardcap : $20 million
Team Members
For more details about Simply-Brand

Author

Author: walesodiya
Medium: https://medium.com/@walesodiya
Email: walesodiya@gmail.com
LinkedIn: https://www.linkedin.com/in/wale-sodiya-4595a1164
BITCOINTALK PROFILE: https://bitcointalk.org/index.php?action=profile;u=2160355
Eth Address: 0xd5138067078B32BA7800b399bC77C49deaA3f2f5

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