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In business, truly understanding who your customers are and what they need makes it SO much easier to express why your products or services are the best fit for them. This concept is especially true in digital advertising. If you don’t have your targeting laser-focused, you’re going to bleed money by advertising to people who just don’t care. It won’t matter how witty your ad copy is, how gorgeous your video is, how awesome your images are, or how perfect your landing page is. You need to get it right and by so doing you need the right fit in today’s competitive environment. When you are aware of what time your audience is most likely to read tweets and Facebook posts, you would design your social media marketing around that. If you knew their problems and issues, you would give them solutions. This would make you an authority. Late last year I decided to buy clothing online, I surfed the net and checked on different known websites for a good choice of clothing. The aftermath was ...